Branding Standards Guide

Branding Standards Guide

This page contains the branding standards for the Oregon Pro Arte Chamber Orchestras.

Naming

Organization Name: Oregon Pro Arte Chamber Orchestras (OPACO) [plural]
Adult orchestra name: Oregon Pro Arte Chamber Orchestra (OPACO) [singular]
Youth orchestra name: Oregon Pro Arte Youth Chamber Orchestra (OPAYCO)

Taglines

  • OPACO: “Music you love, by people you know!”
  • OPAYCO: “Building musical community”

Pronunciation

Pro Arte: /proʊ ɑ╦Ért/ (rhymes with ‘heart’)

      opaco-pronunciation-edmund

Color Palette

Name:Hex code:RGB Code:CMYK Code:Pantone
Black#000000(0,0,0)0, 0, 0, 1
Dark Red#9b1227(155,18,39)0.00, 0.88, 0.75, 0.39187 C
Cream#fbf6e3(251,246,227)0.00, 0.02, 0.10, 0.02

Typography

Logos

  • Shango Medium Shango Medium Font
  • Bickham Script Pro Regular BickhamScriptProRegularFont

Website

  • Body text: Arial, size 14px, weight 400, color Black
  • H1: Arial, size 34px, weight 700, color Dark Red
  • H2: Arial, size 28px, weight 700, color Dark Red
  • H3: Arial, size 16px, weight 700, style uppercase, color Dark Red

Logo and Wordmark Files

Click files for full-size versions.

Organization

  • Color JPG: Organization Logo
  • B&W JPG: Organization Logo - B&W
  • Color PNG transparent: Organization Logo - Transparent
  • B&W PNG transparent: Organization Logo - B&W Transparent
  • Logo PNG Transparent: Logo Image - Transparent

Adult Orchestra

  • Color PNG transparent: Adult Orchestra Logo - Transparent

Youth Orchestra

  • Color PNG transparent: Youth Orchestra Logo - Transparent