Branding Standards Guide

Branding Standards Guide

This page contains the branding standards for the Oregon Pro Arte Chamber Orchestras.

Naming

Organization Name: Oregon Pro Arte Chamber Orchestras (OPACO) [plural]
Adult orchestra name: Oregon Pro Arte Chamber Orchestra (OPACO) [singular]
Youth orchestra name: Oregon Pro Arte Youth Chamber Orchestra (OPAYCO)

Taglines

  • OPACO: “Music you love, by people you know!”
  • OPAYCO: “Building musical community”

Pronunciation

Pro Arte: /proʊ ɑːrt/ (rhymes with ‘heart’)

Color Palette

Name: Hex code: RGB Code: CMYK Code: Pantone
Black #000000 (0,0,0) 0, 0, 0, 1
Dark Red #9b1227 (155,18,39) 0.00, 0.88, 0.75, 0.39 187 C
Cream #fbf6e3 (251,246,227) 0.00, 0.02, 0.10, 0.02

Typography

Logos

  • Shango Medium Shango Medium Font
  • Bickham Script Pro Regular BickhamScriptProRegularFont

Website

  • Body text: Arial, size 14px, weight 400, color Black
  • H1: Arial, size 34px, weight 700, color Dark Red
  • H2: Arial, size 28px, weight 700, color Dark Red
  • H3: Arial, size 16px, weight 700, style uppercase, color Dark Red

Logo and Wordmark Files

Click files for full-size versions.

Organization

  • Color JPG: Organization Logo
  • B&W JPG: Organization Logo - B&W
  • Color PNG transparent: Organization Logo - Transparent
  • B&W PNG transparent: Organization Logo - B&W Transparent
  • Logo PNG Transparent: Logo Image - Transparent

Adult Orchestra

  • Color PNG transparent: Adult Orchestra Logo - Transparent

Youth Orchestra

  • Color PNG transparent: Youth Orchestra Logo - Transparent